Wonder Bumpers was a great name for our patented "Individual, vertical crib rail covers." It identified the purpose of the product while emphasizing something special about it. Wonder Bumpers came on the market when traditional crib bumpers were still selling like hot cakes despite their dangers.
Through the years, Go Mama Go Designs has elevated the conversation about the dangers of traditional crib bumpers and has played a major role in bringing this issue to the national forefront among doctors, law makers, retailers and parents. Finally, after many years, they are listening and making serious changes to the law, retail policies, parenting guidelines, etc. It is everything we have worked so hard for and hoped to see happen! Yet, as I have always known and prepared for - when change happens, it can be overarching and the pendulum often has to swing far to one side to create a real difference. This is where we find ourselves now.
By simply using the word 'Bumper" in our name, we are flagged as dangerous. Wonder Bumpers are by no sense of the word, definition, description, look, or feel a traditional crib bumper; however, these 6 little letters have come back to haunt us. In our attempts to help ban bumpers, we have shot ourselves in the foot. We recently faced this battle, when Walmart dropped us for two weeks from their website as they did a clean sweep of all traditional crib bumpers. I embraced Walmart for this decision! But knew that I would have to defend our vertical crib liners and prove them safe and unique, as I have been doing for years. After 2 brief weeks, which felt like 2 agonizing and depressing years, Walmart's compliance team acknowledged we were safe, different and legal to sell.
We have started dodging terms and words that apply to traditional crib bumpers just to ensure we are excluded from the state and city bans that are popping up around the country. These bans are policies, for which we have fought long and hard, and it would be a shame to allow ourselves to be included because of a name. With the term "bumper" in the name of our main and most important product and patent, important decision makers cannot overlook the fact that we are completely different and nothing like a real "bumper."
We realize now that we must separate ourselves completely from traditional crib bumpers, even if the only similarity is our name. We have an upcoming exclusive contract with BabiesRUs and they, too, have asked me to remove all reference of the word 'bumper' - in our name and in our description. You will not see the word on our new packaging. "Bumper" has become a very bad word. It took us a long time to come to this point. But the time seems fitting now, the pendulum is swinging hard and we do not want to be hit by the force we have helped create. It will be a challenge, but I am excited.
Why use Vertcal Liners?
Vertical liners are the safe, smart alternative to traditional crib bumpers. They: