Frequently Asked Questions

Helpful answers to common questions:


Vertical liners are the safe, smart alternative to traditional crib bumpers. They:
Maintain airflow
Reduce risk of suffocation and entanglement
Protect against head and bodily injury
Cannot be used as leverage to climb out
No dangerous ties
Keep limbs safely inside
Create cozy environment without safety concerns
A cinch to put on and take off
Hassle-free sheet changes
Versatile, reversible design options
Fits on almost all cribs
Beautiful matching accessories and teething guards also available to create the safest, coziest, cutest sleep environment for your baby!

What is the protective lining inside your Pure Safety Vertical Liner?

Vertical liners are made with safety in mind! The interior is made from an open cell flexible polyurethane foam, often found in mattress padding. Flexible polyurethane foam is a recyclable product and once produced it becomes chemically inert, which means chemicals are no longer active and cannot be emitted. Nevertheless we understand any parent's concerns about the use of foam and have taken further precautions by enclosing it in a hypoallergenic, anti-bacterial covering that serves as an additional barrier. Plus, you have the outer fabric to provide additional protection. 

Foam is used in many ways, shapes and forms in our daily lives and in many baby items including car seats, high chairs and a multitude of other adult and baby items. We have tried to create our crib liners using cotton batting, recycled plastic and a few other common and unique materials, but nothing compares to the durability, longevity, wash-ability and practicality of the foam. The foam allows our vertical liners to stretch and compress to fit most crib rails. It also holds its shape and allows them to stay snuggly wrapped around the crib rail so that there is no way of endangering your baby.

Do I ever need to remove my vertical liners for safety reasons?

No, they provide long-lasting protection that keeps your child safe for years to come. Their sleek design allows you to keep the bumpers on as long as your baby is sleeping in her crib. What a great investment!


How do I know how many to buy?

Count the rails on your crib! The average # is 38 but cribs have anywhere from 24-48 rails depending on the model. Our PURE SAFETY vertical liners come in multiple options, PACKS consist of 24 or 38 crib liners. 2 Packs are offered to complete a set or pack or create a completely custom look.


How do I know if they will fit on my crib?

Our patented vertical liners are soft and stretchable. One individual liner is 6” in width and will fit on rails 3”. They will fit on both round and flat rails. Wonder Bumpers are also designed so you can zip 2 together for wider rails and corners. Each bumper is 24” long, but can easily compress to accommodate shorter rails: click here for more information.


Are Pure Safety liners washable?

Yes, you can wash all of our products, they are of course for babies! :) Please be sure to only put a handful of bumpers in the washing machine at one time. You do not need to remove the insert, the opening at the bottom, is made for adjustment of lining if needed.


What type of material are vertical crib liners made of?

All the fabric details are listed in the details tab on the product page. Vertical crib liners are avilable in 100% cotton, 100% organic cotton or luxurious, super-soft, minky poly-blend material.


Are PURE SAFETY vertical crib liners flame retardant?

Initially, back in 2008, we made a very small batch of liners flame retardant because of our understanding of the California law. Since that year we have not and do not sell ANY flame retardant PURE SAFETY vertical crib liners because it was determined that our product does not fall under the ruling therefore it was not necessary to make them flame retardant. Given the debate over this issue, we found it much more appealing to no longer make our liners flame retardant. We no longer make them this way, nor are there any left in stock that come this way.


Can I buy one individual liner?

Yes! You can purchase a sample of 1 Vertical Crib Liner for $5 including shipping. You can also purchase a 2 Pack, which are a great option for cribs that have more rails than 24 or 38 so you can completely cover the crib: click here or here for more information.


Do Vertcal Crib Liners meet all the CSPIA requirements?
All Go Mama Go Designs’ products are certified in accordance with CSPIA.

Can my baby use them as leverage to climb out?

No, this is not a likely scenario. Vertical liners have been tested on real babies of all ages. The weight of the baby scrunches them to fall under the mattress giving them no additional height to climb out. Unlike traditional bumpers that almost provide a stepping stool.


I am worried that as my baby gets older and more curious he will try to remove them.
PURE SAFETY vertical crib liners were designed with curious babies in mind. This is one of the reasons why Velcro was not an option for adherence. The way vertical liners adhere to the crib inhibits babies from removing them. The zipper zips from top to bottom, in a downward motion, where the head of the zipper falls under the mattress and is inaccessible to your baby.

Why did we change the name of Wonder Bumpers to Pure Safety Vertical Crib Liners?

Wonder Bumpers was a great name for our patented "Individual, vertical crib rail covers." It identified the purpose of the product while emphasizing something special about it. Wonder Bumpers came on the market when traditional crib bumpers were still selling despite their dangers. Through the years, Go Mama Go Designs has elevated the conversation about the dangers of traditional crib bumpers and has played a major role in bringing this issue to the national forefront among doctors, lawmakers, retailers and parents. Finally, after many years, they are listening and making serious changes to the law, retail policies, parenting guidelines, etc. It is everything we have worked so hard for and hoped to see happen!

Yet, as I have always known and prepared for - when change happens, it can be overarching and the pendulum often has to swing far to one side to create a real difference. This is where we find ourselves now. By simply using the word 'Bumper" in our name, we are flagged as dangerous. Wonder Bumpers are by no sense of the word, definition, description, look, or feel a traditional crib bumper; however, these 6 little letters have come back to haunt us. We recently faced this battle, when Walmart dropped us for two weeks from their website as they did a clean sweep of all traditional crib bumpers. I embraced Walmart for this decision! But knew that I would have to defend our vertical crib liners and prove them safe and unique, as I have been doing for years. After 2 brief weeks, Walmart's compliance team acknowledged we were safe, different and legal to sell.

We have started dodging terms and words that apply to traditional crib bumpers just to ensure we are excluded from the state and city bans that are popping up around the country. These bans are policies, for which we have fought long and hard, and it would be a shame to allow ourselves to be included because of a name. With the term "bumper" in the name of our main and most important product and patent, important decision makers cannot overlook the fact that we are completely different and nothing like a real "bumper." We realize now that we must separate ourselves completely from traditional crib bumpers, even if the only similarity is our name. Other retailers have also asked us to remove all reference to the word 'bumper' - in our name and in our description. Thus, you will not see the word on our new packaging. "Bumper" has become a bad word. It took us a long time to come to this point. But the time seems fitting now, the pendulum is swinging hard and we do not want to be hit by the force we have helped create.

Snug & Tug

Helpful answers to questions about Snug & Tug


Why swaddle?

It helps your baby sleep longer and sounder and it limits the startle reflex,which consistently wakes babies during their sleep. By recreating the warmth and security of the mother's womb, swaddling your baby helps her sleep through the night sooner and helps her become aware of your efforts to soothe her. It is also proven to reduce colic, fussiness, and encourages parents to put their baby to sleep on their back.


My daughter is already two months old, is it too later to start swaddling?
It's never too late to start, even if your baby is already 6 weeks or even up to 12 weeks old. Many mothers swaddle their baby until 6 months of age. Also, some of our best success stories stem from older babies being swaddled for the first time. If your baby is not sleeping well, you must start to swaddle her consistently and you will see a difference.

Isn't swaddling primitive?

Yes, it’s true! It is a prehistoric practice, but it works!


Aren't the babies uncomfortable? My son seems to not like being swaddled?

Newborns not only love, but crave, the security of being tightly swaddled. A lot of times, we found that parents just gave up on swaddling because their baby resisted and flailed their arms. It's an easy defeat for any tired parent but you must not give up and keep swaddling. In fact, one of our sons hated it initially but after 2 weeks of consistent swaddling, he loves it. He now knows that when he’s swaddled that it’s time to go to bed….and as parents so do we!


Swaddling seems to take too much effort, is it really worth it?

Swaddling may seem to take some extra effort in the beginning, but after a few times you'll be an expert and your baby will not only get used it, but actually enjoy it. The rewards will be well worth it!


It is likely that your newborn will come to rely on being swaddled to easily fall asleep at night, but swaddling gives your baby the comfort she needs. And it gives parents a reliable tool to help soothe their baby. As she grows older, she will become less dependent on swaddling. Around 6 months, she will have more control over her arms and legs, and will also be able to self-soothe more easily. Like most things, you and your baby will learn together when you're ready to stop swaddling, and it should be an easy, gradual process.

The blanket is so tightly wrapped around the baby, can this hurt the baby?

Absolutely not! The tighter the better...Remember, you want to recreate the womb. A properly swaddled baby, is a tightly swaddled baby. If you do not wrap the blanket tightly, it will also become loose and undermine the function of the blanket. Also, for maximum security and safety, you should swaddle the baby as tightly as possible.


How can my baby suck her fingers, if she's swaddled?

Good question! The parent has to decide how proficient the baby is at doing this. Most babies are unable to successfully suck their thumb or other finger at this young age and it does not warrant leaving an arm loose for that purpose. A newborn will be better soothed for a much longer period of time by having both arms swaddled, particularly because of the uncontrollable movement of the baby’s arms, which tend to consistently wake her throughout the night.


My baby is 6 months and still loves being swaddled. Do I wean my baby off swaddling?

No, not at all. By all means swaddle your child during daytime naps, before bedtime and when they wake in the middle of the night. As the parent, you are training your baby to realize that swaddling equals sleep. The more you swaddle your baby, the sooner he or she will realize that it’s time for sleep. Not only does swaddling keep your baby asleep longer, it plays a vital role in triggering your baby's readiness for bedtime.